Presentation Details

The Second International Conference on the Future of the Book

Fiction for Economics Education: Global Reach in 30 Languages

Professor Ken Schoolland.

Themes that started as a fantasy radio series on economics topics on an all-news radio station have evolved into a world wide economics education project in more than 30 languages: Albanian, Bulgarian, Croatian, Chinese, Dutch, English, French, German, Greek, Hungarian, Italian, Kiswahili, Kyrgyz, Latvian, Macedonian, Mongolian, Lithuanian, Nigerian Pidgin, Japanese, Palauan, Czech, Norwegian, Polish, Portuguese, Romanian, Romany, Russian, Serbian, Slovenian, Somali, Spanish, and Urdu.

Eighteen public policy institutes have adopted this book for the presentation of nearly ninety market principles. The project has been endorsed by a Nobel laureate in economics and has won two national awards for economics education. It has been utilized in radio, television, theater, camp skits, a screenplay, animation, comics, DVD, video, and games.

The humor of the book has been attractive to youths as young as middle school, yet it also appeals to adults, having been serialized in such esteemed periodicals as The Hong Kong Economic Journal, the Japanese Keizai Seminar, the Bulgarian Sedem Weekly, the Greek Neo Typos, and The Somali Voice. A new Chinese book edition is due to be released in February of 2004 and a special UK Commentary edition intended for the 54 Commonwealth nations is due out in January 2004.


Professor Ken Schoolland  (United States)
Associate Professor of Economics and Political Science
College of Business
Hawaii Pacific University

Associate Professor of Economics and Political Science

  • Economics
  • Education

(Virtual Presentation, English)