Presentation Details

The Second International Conference on the Future of the Book

Where is the value in Publishing?: The Internet and the Publishing Value Chain

Angus Phillips.


In an age of increasing self-publishing on the Web, the value that publishers can add to a project is an issue of vital interest to readers, authors and all those involved in the publishing business.

The value chain is the set of activities by which a project is published and sold to consumers. This paper will examine where the value lies in the traditional print-based publishing model, and how publishers have sought efficiencies through uses of the Internet. In traditional book publishing, economic value lies in a limited set of activities, and this has been reflected by the use of outsourcing for many functions.

As online access to content grows, publishers have to reassess the value chain and where economic value can be found. For example, value can be created through extra functionality or aggregation, of a kind impossible in print, which is of direct benefit to the consumer. This has required publishers to rethink the value chain, discovering renewed importance in some areas and different emphases in others.

Presenters

Angus Phillips  (United Kingdom)
Senior Lecturer
Oxford International Centre for Publishing Studies
Oxford Brookes University

Angus Phillips is a Senior Lecturer at the Oxford International Centre for Publishing Studies and Field Chair for Publishing Studies at Oxford Brookes University. He has degrees from Oxford and Warwick universities. He has many years experience in the publishing industry including running a trade and reference list at Oxford University Press. As well as acting as a consultant to a variety of publishing companies, he has trained publishing professionals from the UK and overseas, running courses in editorial, marketing and management.

Keywords
  • Value chain
  • Internet



(30 min. Conference Paper, English)